16 Jun The Newco launches TNC GEOview: the tool to measure brand visibility in the era of AI Search
The Newco has developed a proprietary tool to monitor brand visibility across LLMs. Discover the key features of GEOView...
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26 Mar Connected TV: enabling data-driven and measurable media campaigns
In collaboration with IAB, The Newco hosted a webinar focused on Connected TV, one of the fastest-growing channels in today’s media landscape. The webinar was led by Andrea Folcio (Co-founder & CEO, The Newco), Francesco Comi (Business Growth Director, The Newco) and Emiliano Bozzi (Digital Marketing...
30 Jan TNC Engine is evolving with two new modules: Vision and Reach
The Newco launches new self-service features on TNC Engine, the evolution of its proprietary technology suite designed to give brands full control over audience insights and activation.Request your demo now! https://youtube.com/shorts/I8geotN7ge8Request your demo now!...
26 Nov How a media platform can maximize the value of audiences
With Moreno Schioppa, Head of Trafficking at Piemme S.p.A., we analyzed one of the most pressing challenges for publishers: turning the complexity of digital advertising into a competitive advantage. Integrating technology and vision for a more effective publishing offering In this new episode of Dati di Fatto,...
23 Sep TNC Engine Now Available on Google Cloud Marketplace
TNC Engine, the performance marketing suite including modules for Identity Resolution, Data Clean Room, marketing mix effectiveness measurement, and audience-driven campaign activation, is now natively available on Google Cloud Marketplace. This milestone enables companies and system integrators to accelerate solution adoption through a simplified activation process,...
19 Mar How to leverage better management of first-party data
With Emiliano Bozzi from Vodafone, we tackled one of the most complex challenges for structured brands: enabling different technologies to work together to maximize the value of data. Integrating data for a more effective digital strategy. With Emiliano Bozzi from Vodafone, Andrea Folcio and Paolo Sansone from...
24 Feb Measuring the impact of digital marketing on sales
With Luca Fusco of ConTe.it - Admiral Group, we went beyond the limits of the last click, taking a data-driven approach to a deep understanding of the customer journey. In digital marketing, accurate performance measurement is essential for success.With Luca Fusco of ConTe.it - Admiral Group,...
30 Jan Measuring the impact of offline media on business
Together with Amplifon's Enrico Marino, we talked about how to meet the challenge of measuring the performance of offline media activities on business Together with Amplifon's Enrico Marino, we talked about how to address the challenge of measuring the performance of offline media activities because they...