26 Nov How a media platform can maximize the value of audiences
With Moreno Schioppa, Head of Trafficking at Piemme S.p.A., we analyzed one of the most pressing challenges for publishers: turning the complexity of digital advertising into a competitive advantage.
Integrating technology and vision for a more effective publishing offering
In this new episode of Dati di Fatto, we share the project that enabled Piemme S.p.A. to enhance its digital ecosystem, strengthen its media offering, and improve performance for advertisers.
How did we tackle this challenge? 🚀
Thanks to the integration of TNCiD into ad requests and the direct export of audiences to Google Ad Manager, it was possible to build a truly data-driven and cookieless-ready approach—simplifying audience management and increasing activation effectiveness.
What did we achieve?
📊 Better inventory monetization through more precise profiling
🎯 Scalable and consistent audience activation, directly from GAM
⚙️ A more robust publishing system, ready for the cookieless future
🤝 Greater efficiency through a technology partnership able to “speak the same language”
A concrete example of how media platforms and technological innovation can redefine Audience Advertising, creating value for both publishers and advertisers.