16 Jun The Newco launches TNC GEOview: the tool to measure brand visibility in the era of AI Search
We are pleased to introduce TNC GEOview, The Newco’s proprietary tool designed to analyze and compare brand visibility across two dimensions that are now critical: traditional SEO and GEO readiness, namely a website’s ability to make its content relevant and discoverable within responses generated by AI models such as ChatGPT, Perplexity, and Claude.
The launch builds on the experience gained through the GEO Observatory, our monthly research initiative tracking the visibility of Italian brands in the age of AI Search. It addresses a question that an increasing number of companies are asking themselves: is ranking first on Google still enough?
How TNC GEOview works
At the core of the tool is a SEO × GEO matrix, which positions each domain according to its share of organic visibility and its GEO Combined Score—a proprietary metric that measures the semantic alignment of a website’s content with the prompts users are likely to submit to generative search engines.
In addition to the market overview, TNC GEOview allows companies to activate dedicated projects for individual brands by analyzing strategic subsets of keywords and prompts. This makes it possible to identify priority areas for action, including content that should be updated, uncovered user intents, and pages with strong SEO visibility but low AI relevance.