19 Mar How to leverage better management of first-party data
With Emiliano Bozzi from Vodafone, we tackled one of the most complex challenges for structured brands: enabling different technologies to work together to maximize the value of data.
Integrating data for a more effective digital strategy.
With Emiliano Bozzi from Vodafone, Andrea Folcio and Paolo Sansone from The Newco, we tackled one of the most complex challenges for structured brands: enabling different technologies to work together to maximize the value of data.
How did we approach this challenge? 🚀
In the Dati di Fatto podcast, Emiliano, Andrea, and Paolo share the project developed for Vodafone to improve audience reconciliation and the effectiveness of digital campaigns.
What did we achieve?
📊 Greater ability to recognize returning users, optimizing engagement
🔎 Advanced segmentation to distinguish customers from prospects
📈 Improved marketing budget allocation thanks to actionable insights
A concrete example of how data and technology can transform customer experience and digital performance.