19 Mar How to leverage better management of first-party data
With Vodafone’s Emiliano Bozzi, we tackled one of the most complex challenges for structured brands: bringing different technologies together to maximize the value of data.
Integrating data for a more effective digital strategy.
With Vodafone‘s Emiliano Bozzi, Andrea Folcio, and Paolo Sansone of The Newco, we tackled one of the most complex challenges for structured brands: bringing different technologies together to maximize the value of data.
How did we tackle this challenge? ๐
In the podcast ๐ฟ๐๐ฉ๐ ๐๐ ๐๐๐ฉ๐ฉ๐ค Emiliano, Andrea and Paolo tell about the project developed for Vodafone to improve audience reconciliation and digital campaign effectiveness.
โ
๐๐ผ๐๐ฎ ๐ฎ๐ฏ๐ฏ๐ถ๐ฎ๐บ๐ผ ๐ผ๐๐๐ฒ๐ป๐๐๐ผ?
๐ Enhanced ability to recognize returning users, optimizing engagement
๐ Advanced segmentation to distinguish customers from prospects
๐ Improved marketing budget allocation through actionable insights
A concrete case study of how data and technology can transform customer experience and digital performance.
๐๏ธ Listen to the full interview to find out the details!