How to leverage better management of first-party data

Integrating data for a more effective digital strategy.

With Vodafone‘s Emiliano Bozzi, Andrea Folcio, and Paolo Sansone of The Newco, we tackled one of the most complex challenges for structured brands: bringing different technologies together to maximize the value of data.
How did we tackle this challenge? 🚀

In the podcast 𝘿𝙖𝙩𝙞 𝙙𝙞 𝙁𝙖𝙩𝙩𝙤 Emiliano, Andrea and Paolo tell about the project developed for Vodafone to improve audience reconciliation and digital campaign effectiveness.

✅ 𝗖𝗼𝘀𝗮 𝗮𝗯𝗯𝗶𝗮𝗺𝗼 𝗼𝘁𝘁𝗲𝗻𝘂𝘁𝗼?
📊 Enhanced ability to recognize returning users, optimizing engagement
🔎 Advanced segmentation to distinguish customers from prospects
📈 Improved marketing budget allocation through actionable insights

A concrete case study of how data and technology can transform customer experience and digital performance.

🎙️ Listen to the full interview to find out the details!