TNC Engine, the performance marketing suite including modules for Identity Resolution, Data Clean Room, marketing mix effectiveness measurement, and audience-driven campaign activation, is now natively available on Google Cloud Marketplace. This milestone enables companies and system integrators to accelerate solution adoption through a simplified activation process,...
With Vodafone's Emiliano Bozzi, we tackled one of the most complex challenges for structured brands: bringing different technologies together to maximize the value of data. Integrating data for a more effective digital strategy.With Vodafone's Emiliano Bozzi, Andrea Folcio, and Paolo Sansone of The Newco, we tackled...
With Luca Fusco of ConTe.it - Admiral Group, we went beyond the limits of the last click, taking a data-driven approach to a deep understanding of the customer journey. In digital marketing, accurate performance measurement is essential for success.With Luca Fusco of ConTe.it - Admiral Group,...
Together with Amplifon's Enrico Marino, we talked about how to meet the challenge of measuring the performance of offline media activities on business Together with Amplifon's Enrico Marino, we talked about how to address the challenge of measuring the performance of offline media activities because they...
