30 Jan Measuring the impact of offline media on business
Together with Amplifon's Enrico Marino, we talked about how to meet the challenge of measuring the performance of offline media activities on business
Together with Amplifon‘s Enrico Marino, we talked about how to address the challenge of measuring the performance of offline media activities because they are an effective business generation tool, being a fundamental pillar of communication.
Through a collaborative approach and the use of structured data, we were able to make the process more effective.
📉 Using a tool such as , combined with thepreparation and passion for data of Amplifon ‘s team and the customization work done by The Newco team allowed them to find new keys to offline campaign performance for ongoing optimization.
đź“Ś The result? A plug and play solution that transformed existing data into valuable information, simplifying operations and maximizing performance.
If you too have a need to optimize offline media spending to understand which channels, columns and formats work best to bring results to your business, contact us to find out how we can help!