24 Feb Measuring the impact of digital marketing on sales
With Luca Fusco of ConTe.it - Admiral Group, we went beyond the limits of the last click, taking a data-driven approach to a deep understanding of the customer journey.
In digital marketing, accurate performance measurement is essential for success.
With Luca Fusco of ConTe.it – Admiral Group, we overcame the limits of the last click, adopting a data-driven approach for a deep understanding of the customer journey.
How do you approach this challenge? 🚀
In this video interview, Luca Fusco, Head of Digital at ConTe.it – Admiral Group, talks with Giovanni Rossi and Andrea Folcio of The Newco about the project developed to accurately measure online media performance on sales, thanks to Boost, our advanced attribution model.
✅ What did we achieve?
📊 Increased user recognition through server-side tracking and TNCiD
🔎 More sophisticated attribution models, overcoming the “last click” limitation
📈 A marked improvement in the reconciliation of conversions across touchpoints, digital, phone, and aggregator.
A concrete case of how data and technology can make a difference and concretely improve business outcomes…
🎙️ Listen to the full interview to find out the details!