{"id":3074,"date":"2026-03-26T15:56:17","date_gmt":"2026-03-26T14:56:17","guid":{"rendered":"https:\/\/www.thenewco.tech\/senza-categoria\/connected-tv-enabling-data-driven-and-measurable-media-campaigns\/"},"modified":"2026-04-16T14:56:01","modified_gmt":"2026-04-16T12:56:01","slug":"connected-tv-enabling-data-driven-and-measurable-media-campaigns","status":"publish","type":"post","link":"https:\/\/www.thenewco.tech\/en\/news\/connected-tv-enabling-data-driven-and-measurable-media-campaigns\/","title":{"rendered":"Connected TV: enabling data-driven and measurable media campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3074\" class=\"elementor elementor-3074 elementor-3025\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-592dfb14 e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"592dfb14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b8a40 elementor-widget elementor-widget-heading\" data-id=\"c5b8a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In collaboration with IAB, The Newco hosted a webinar focused on Connected TV, one of the fastest-growing channels in today\u2019s media landscape.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9d032a elementor-widget elementor-widget-text-editor\" data-id=\"3b9d032a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"122\" data-end=\"431\">The webinar was led by Andrea Folcio (Co-founder &amp; CEO, The Newco), Francesco Comi (Business Growth Director, The Newco) and Emiliano Bozzi (Digital Marketing &amp; E-commerce Manager, Fastweb + Vodafone), who explored the key challenges related to activating data-driven and measurable campaigns on Connected TV.<\/p>\n<p><\/p>\n<hr data-start=\"433\" data-end=\"436\" \/>\n<h3 data-section-id=\"1ketgnw\" data-start=\"438\" data-end=\"479\">How did we address this challenge? \ud83d\ude80<\/h3>\n<p><\/p>\n<p data-start=\"481\" data-end=\"720\">During the webinar, an approach based on the use of proprietary technologies and the enhancement of first-party data was presented, designed to overcome the fragmentation of the CTV ecosystem and enable a more advanced audience management.<\/p>\n<p><\/p>\n<p data-start=\"722\" data-end=\"937\">By unifying user identity across different touchpoints and structuring data management, it becomes possible to build truly data-driven strategies, improving consistency, control and campaign activation capabilities.<\/p>\n<p><\/p>\n<p data-start=\"939\" data-end=\"1111\">A model that enables the shift from a fragmented approach to an integrated system, where data, audiences and media activation work synergistically across the entire funnel.<\/p>\n<p><\/p>\n<hr data-start=\"1113\" data-end=\"1116\" \/>\n<h3 data-section-id=\"i3qvfh\" data-start=\"1118\" data-end=\"1142\">What did we achieve?<\/h3>\n<p><\/p>\n<p data-start=\"1144\" data-end=\"1211\">\ud83d\udcca Overcoming audience fragmentation across platforms and devices<\/p>\n<p><\/p>\n<p data-start=\"1213\" data-end=\"1274\">\ud83c\udfaf More consistent, controlled and cross-channel activation<\/p>\n<p><\/p>\n<p data-start=\"1276\" data-end=\"1344\">\u2699\ufe0f Greater scalability through the enhancement of first-party data<\/p>\n<p><\/p>\n<p data-start=\"1346\" data-end=\"1417\">\ud83d\udd10 Full data control and governance without reliance on third parties<\/p>\n<p><\/p>\n<p data-start=\"1419\" data-end=\"1487\">\ud83d\udcc8 Measurable and optimizable performance across the entire funnel<\/p>\n<p><\/p>\n<hr data-start=\"1489\" data-end=\"1492\" \/>\n<h3 data-section-id=\"1trtk4g\" data-start=\"1494\" data-end=\"1522\">The case study: Vodafone<\/h3>\n<p><\/p>\n<p data-start=\"1524\" data-end=\"1666\">During the webinar, the Vodafone success case was presented, showcasing the tangible impact of a data-driven approach applied to Connected TV:<\/p>\n<p><\/p>\n<p data-start=\"1668\" data-end=\"1794\">\ud83d\udcc8 <strong data-start=\"1671\" data-end=\"1696\">+150% Conversion Rate<\/strong> compared to the control group<br data-start=\"1726\" data-end=\"1729\" \/>\ud83d\udcc9 <strong data-start=\"1732\" data-end=\"1761\">-40% Cost per Acquisition<\/strong> compared to previous campaigns<\/p>\n<p><\/p>\n<p data-start=\"1796\" data-end=\"1985\">These results were achieved thanks to the ability to integrate data, technology and media activation into a single ecosystem, improving targeting quality and overall campaign effectiveness.<\/p>\n<p><\/p>\n<hr data-start=\"1987\" data-end=\"1990\" \/><\/p>\n<p data-start=\"1992\" data-end=\"2047\">\ud83d\udc49 <span style=\"text-decoration: underline;\"><a href=\"https:\/\/iabtv.it\/title\/connected-tv-attivare-campagne-media-data-driven-e-misurabili\/\">Watch the full webinar to discover all the details<\/a><\/span><\/p>\n<p><\/p>\n<p data-start=\"1992\" data-end=\"2047\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In collaboration with IAB, The Newco hosted a webinar focused on Connected TV, one of the fastest-growing channels in today\u2019s media landscape. The webinar was led by Andrea Folcio (Co-founder &amp; CEO, The Newco), Francesco Comi (Business Growth Director, The Newco) and Emiliano Bozzi (Digital&#8230;<\/p>\n","protected":false},"author":6,"featured_media":3047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-3074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Connected TV: enabling data-driven and measurable media campaigns | The Newco<\/title>\n<meta name=\"description\" content=\"In collaboration with IAB, The Newco hosted a webinar focused on Connected TV, one of the fastest-growing channels in today\u2019s media landscape. 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