{"id":3067,"date":"2025-11-26T16:01:03","date_gmt":"2025-11-26T15:01:03","guid":{"rendered":"https:\/\/www.thenewco.tech\/senza-categoria\/how-a-media-platform-can-maximize-the-value-of-audiences\/"},"modified":"2026-04-16T14:45:13","modified_gmt":"2026-04-16T12:45:13","slug":"how-a-media-platform-can-maximize-the-value-of-audiences","status":"publish","type":"post","link":"https:\/\/www.thenewco.tech\/en\/news\/how-a-media-platform-can-maximize-the-value-of-audiences\/","title":{"rendered":"How a media platform can maximize the value of audiences"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3067\" class=\"elementor elementor-3067 elementor-2899\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-592dfb14 e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"592dfb14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b8a40 elementor-widget elementor-widget-heading\" data-id=\"c5b8a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">With Moreno Schioppa, Head of Trafficking at Piemme S.p.A., we analyzed one of the most pressing challenges for publishers: turning the complexity of digital advertising into a competitive advantage.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9d032a elementor-widget elementor-widget-text-editor\" data-id=\"3b9d032a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col text-sm pb-25\"><section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69e0d732-9e1c-838a-a5d0-3d499663a214-1\" data-testid=\"conversation-turn-12\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\r\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\r\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\r\n<div class=\"flex max-w-full flex-col gap-4 grow\">\r\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"7b32087b-f92e-4a25-90a1-610f83c49551\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\r\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\r\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\r\n<p data-start=\"0\" data-end=\"78\"><strong data-start=\"0\" data-end=\"78\">Integrating technology and vision for a more effective publishing offering<\/strong><\/p>\r\n<p data-start=\"80\" data-end=\"297\">In this new episode of <em data-start=\"103\" data-end=\"118\">Dati di Fatto<\/em>, we share the project that enabled <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Piemme S.p.A.<\/span><\/span> to enhance its digital ecosystem, strengthen its media offering, and improve performance for advertisers.<\/p>\r\n<p data-start=\"299\" data-end=\"339\"><strong data-start=\"299\" data-end=\"339\">How did we tackle this challenge? \ud83d\ude80<\/strong><\/p>\r\n<p data-start=\"341\" data-end=\"617\">Thanks to the integration of TNCiD into ad requests and the direct export of audiences to <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Google Ad Manager<\/span><\/span>, it was possible to build a truly data-driven and cookieless-ready approach\u2014simplifying audience management and increasing activation effectiveness.<\/p>\r\n<p data-start=\"619\" data-end=\"711\"><strong data-start=\"619\" data-end=\"643\">What did we achieve?<\/strong><br data-start=\"643\" data-end=\"646\" \/>\ud83d\udcca Better inventory monetization through more precise profiling<\/p>\r\n<p data-start=\"713\" data-end=\"780\">\ud83c\udfaf Scalable and consistent audience activation, directly from GAM<\/p>\r\n<p data-start=\"782\" data-end=\"851\">\u2699\ufe0f A more robust publishing system, ready for the cookieless future<\/p>\r\n<p data-start=\"853\" data-end=\"943\">\ud83e\udd1d Greater efficiency through a technology partnership able to \u201cspeak the same language\u201d<\/p>\r\n<p data-start=\"945\" data-end=\"1102\">A concrete example of how media platforms and technological innovation can redefine Audience Advertising, creating value for both publishers and advertisers.<\/p>\r\n<p data-start=\"1104\" data-end=\"1158\" data-is-last-node=\"\" data-is-only-node=\"\">\ud83c\udfa5 <a href=\"https:\/\/www.linkedin.com\/posts\/thenewco_audienceadvertising-digitaladvertising-pubblisher-activity-7389598920236146689-SD-_\/?utm_source=social_share_send&amp;utm_medium=member_desktop_web&amp;rcm=ACoAAEZdvTIBQAMPqbWIrYOyFOLUDDz2KlX-4x4\">Watch the full episode to discover all the details!<\/a><\/p>\r\n\r\n<\/div><br><\/div><br><\/div><br><\/div><br><\/div><br><\/div><br><\/section><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With Moreno Schioppa, Head of Trafficking at Piemme S.p.A., we analyzed one of the most pressing challenges for publishers: turning the complexity of digital advertising into a competitive advantage. Integrating technology and vision for a more effective publishing offering In this new episode of Dati&#8230;<\/p>\n","protected":false},"author":6,"featured_media":3063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-3067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a media platform can maximize the value of audiences | The Newco<\/title>\n<meta name=\"description\" content=\"With Moreno Schioppa, Head of Trafficking at Piemme S.p.A., we analyzed one of the most pressing challenges for publishers: turning the complexity of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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