{"id":2535,"date":"2025-03-19T10:36:24","date_gmt":"2025-03-19T09:36:24","guid":{"rendered":"https:\/\/www.thenewco.tech\/senza-categoria\/how-to-leverage-better-management-of-first-party-data\/"},"modified":"2026-04-16T14:38:39","modified_gmt":"2026-04-16T12:38:39","slug":"how-to-leverage-better-management-of-first-party-data","status":"publish","type":"post","link":"https:\/\/www.thenewco.tech\/en\/news\/how-to-leverage-better-management-of-first-party-data\/","title":{"rendered":"How to leverage better management of first-party data"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2535\" class=\"elementor elementor-2535 elementor-1\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-592dfb14 e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"592dfb14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b8a40 elementor-widget elementor-widget-heading\" data-id=\"c5b8a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">With Emiliano Bozzi from Vodafone, we tackled one of the most complex challenges for structured brands: enabling different technologies to work together to maximize the value of data.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9d032a elementor-widget elementor-widget-text-editor\" data-id=\"3b9d032a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:27cce8a3-cbe4-4e74-b0d1-09a9af407145-40\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\r\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\r\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\r\n<div class=\"flex max-w-full flex-col gap-4 grow\">\r\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"1f45ec3f-2cfb-4510-9e8a-a9b0bdbb1f5f\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\r\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\r\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\r\n<p data-start=\"0\" data-end=\"59\"><strong data-start=\"0\" data-end=\"59\">Integrating data for a more effective digital strategy.<\/strong><\/p>\r\n<p data-start=\"61\" data-end=\"422\">With <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Emiliano Bozzi<\/span><\/span> from <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Vodafone<\/span><\/span>, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Andrea Folcio<\/span><\/span> and <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Paolo Sansone<\/span><\/span> from <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">The Newco<\/span><\/span>, we tackled one of the most complex challenges for structured brands: enabling different technologies to work together to maximize the value of data.<\/p>\r\n<p data-start=\"424\" data-end=\"466\"><strong data-start=\"424\" data-end=\"466\">How did we approach this challenge? \ud83d\ude80<\/strong><\/p>\r\n<p data-start=\"468\" data-end=\"647\">In the <em data-start=\"475\" data-end=\"490\">Dati di Fatto<\/em> podcast, Emiliano, Andrea, and Paolo share the project developed for Vodafone to improve audience reconciliation and the effectiveness of digital campaigns.<\/p>\r\n<p data-start=\"649\" data-end=\"748\"><strong data-start=\"649\" data-end=\"673\">What did we achieve?<\/strong><br data-start=\"673\" data-end=\"676\" \/>\ud83d\udcca Greater ability to recognize returning users, optimizing engagement<\/p>\r\n<p data-start=\"750\" data-end=\"816\">\ud83d\udd0e Advanced segmentation to distinguish customers from prospects<\/p>\r\n<p data-start=\"818\" data-end=\"889\">\ud83d\udcc8 Improved marketing budget allocation thanks to actionable insights<\/p>\r\n<p data-start=\"891\" data-end=\"995\">A concrete example of how data and technology can transform customer experience and digital performance.<\/p>\r\n<p data-start=\"997\" data-end=\"1054\" data-is-last-node=\"\" data-is-only-node=\"\">\ud83c\udf99\ufe0f <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7308072703691776000\/\">Watch the full interview to discover all the details!<\/a><\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With Emiliano Bozzi from Vodafone, we tackled one of the most complex challenges for structured brands: enabling different technologies to work together to maximize the value of data. Integrating data for a more effective digital strategy. With Emiliano Bozzi from Vodafone, Andrea Folcio and Paolo&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-2535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to leverage better management of first-party data | The Newco<\/title>\n<meta name=\"description\" content=\"With Emiliano Bozzi from Vodafone, we tackled one of the most complex challenges for structured brands: enabling different technologies to work together\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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