{"id":2523,"date":"2025-02-24T14:19:00","date_gmt":"2025-02-24T13:19:00","guid":{"rendered":"https:\/\/www.thenewco.tech\/senza-categoria\/measuring-the-impact-of-digital-marketing-on-sales\/"},"modified":"2025-09-03T14:34:21","modified_gmt":"2025-09-03T12:34:21","slug":"measuring-the-impact-of-digital-marketing-on-sales","status":"publish","type":"post","link":"https:\/\/www.thenewco.tech\/en\/news\/measuring-the-impact-of-digital-marketing-on-sales\/","title":{"rendered":"Measuring the impact of digital marketing on sales"},"content":{"rendered":"\t\t
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With Luca Fusco of ConTe.it - Admiral Group, we went beyond the limits of the last click, taking a data-driven approach to a deep understanding of the customer journey.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In digital marketing, accurate performance measurement is essential for success.

With Luca Fusco<\/a> of ConTe.it – Admiral Group<\/a>, we overcame the limits of the last click, adopting a data-driven approach for a deep understanding of the customer journey.
How do you approach this challenge? \ud83d\ude80
In this video interview, Luca Fusco<\/a>, Head of Digital at ConTe.it – Admiral Group<\/a>, talks with Giovanni Rossi<\/a> and Andrea Folcio<\/a> of The Newco<\/a> about the project developed to accurately measure online media performance on sales, thanks to Boost, our advanced attribution model.

\u2705 What did we achieve?
\ud83d\udcca Increased user recognition through server-side tracking and TNCiD
\ud83d\udd0e More sophisticated attribution models, overcoming the “last click” limitation
\ud83d\udcc8 A marked improvement in the reconciliation of conversions across touchpoints, digital, phone, and aggregator.

A concrete case of how data and technology can make a difference and concretely improve business outcomes…

\ud83c\udf99\ufe0f Listen to the full interview to find out the details!<\/a><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

With Luca Fusco of ConTe.it – Admiral Group, we went beyond the limits of the last click, taking a data-driven approach to a deep understanding of the customer journey. In digital marketing, accurate performance measurement is essential for success. 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