{"id":2646,"date":"2025-04-03T14:29:31","date_gmt":"2025-04-03T12:29:31","guid":{"rendered":"https:\/\/www.thenewco.tech\/tncid-data-clean-room\/"},"modified":"2025-09-03T15:03:23","modified_gmt":"2025-09-03T13:03:23","slug":"tncid-data-clean-room","status":"publish","type":"page","link":"https:\/\/www.thenewco.tech\/en\/tncid-data-clean-room\/","title":{"rendered":"TNCiD & Data clean room"},"content":{"rendered":"\t\t
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TNCiD<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TNCiD | Know your users to deliver contextual and personalized experiences<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Main features:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\tIdentity resolution<\/span>\n\t\n\t\t\n\t\t\t\t\n\t\t<\/path><\/svg>\t<\/span>\n\t\t\t<\/span>\n\t\t\n\t\t\t\t\n\t\t<\/path><\/svg>\t<\/span>\n\t\t\t<\/span>\n\t<\/span>\n<\/h4>\n
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It uses signals that do not depend on cookies to generate a persistent identifier and recognize site visitors and in-app behavior.<\/p>\t<\/div>\n<\/div>\n

\n\tIdentity graph<\/span>\n\t\n\t\t\n\t\t\t\t\n\t\t<\/path><\/svg>\t<\/span>\n\t\t\t<\/span>\n\t\t\n\t\t\t\t\n\t\t<\/path><\/svg>\t<\/span>\n\t\t\t<\/span>\n\t<\/span>\n<\/h4>\n
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TNCiD recognizes 50 million users in Italy and more than 500 million worldwide, connected to more than 1 billion devices.<\/p>\t<\/div>\n<\/div>\n

\n\tIdentity activation<\/span>\n\t\n\t\t\n\t\t\t\t\n\t\t<\/path><\/svg>\t<\/span>\n\t\t\t<\/span>\n\t\t\n\t\t\t\t\n\t\t<\/path><\/svg>\t<\/span>\n\t\t\t<\/span>\n\t<\/span>\n<\/h4>\n
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Integration with popular marketplace platforms enables advertisers to create scalable targeting segments without cookies for programmatic activation, on social channels and publisher properties<\/p>\t<\/div>\n<\/div>\n

\n\tFirst party data<\/span>\n\t\n\t\t\n\t\t\t\t\n\t\t<\/path><\/svg>\t<\/span>\n\t\t\t<\/span>\n\t\t\n\t\t\t\t\n\t\t<\/path><\/svg>\t<\/span>\n\t\t\t<\/span>\n\t<\/span>\n<\/h4>\n
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It increases the <\/span><\/span>identification rate <\/span><\/span>combining emails, numbers of <\/span><\/span>telephone, <\/span><\/span>DeviceID<\/span><\/span>, <\/span><\/span>third-party identifiers in <\/span><\/span>a single graph enhanced by <\/span><\/span>proprietary algorithms of <\/span><\/span>machine learning<\/span><\/span>\u200b<\/span><\/p>\t<\/div>\n<\/div>\n

\n\tCross site and cross device<\/span>\n\t\n\t\t\n\t\t\t\t\n\t\t<\/path><\/svg>\t<\/span>\n\t\t\t<\/span>\n\t\t\n\t\t\t\t\n\t\t<\/path><\/svg>\t<\/span>\n\t\t\t<\/span>\n\t<\/span>\n<\/h4>\n
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Leverages deterministic data and proprietary probabilistic algorithms and to identify traffic between sites and devices<\/p>\t<\/div>\n<\/div>\n

\n\tEncrypted & Pseudoanonymized<\/span>\n\t\n\t\t\n\t\t\t\t\n\t\t<\/path><\/svg>\t<\/span>\n\t\t\t<\/span>\n\t\t\n\t\t\t\t\n\t\t<\/path><\/svg>\t<\/span>\n\t\t\t<\/span>\n\t<\/span>\n<\/h4>\n
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Data transfer methods are encrypted and minimized, also uses pseudoanonymized methods for recognition<\/p>\t<\/div>\n<\/div>\n

\n\tServer side tracking<\/span>\n\t\n\t\t\n\t\t\t\t\n\t\t<\/path><\/svg>\t<\/span>\n\t\t\t<\/span>\n\t\t\n\t\t\t\t\n\t\t<\/path><\/svg>\t<\/span>\n\t\t\t<\/span>\n\t<\/span>\n<\/h4>\n
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Extends the time you can recognize visitors, improving recognition of return visits and optimizing the experience on the site<\/p>\t<\/div>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Data Clean Room<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A technology that serves many business and technology realities: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Secure your data:<\/h4>

your data is stored in a protected environment and you decide how to activate or share it in maximum control.<\/p>

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High Match rates:<\/h4>

through the combination of TNCiD and Data clean room, it is possible to have maximum security and scalability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CDP<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bridge the gap between online and offline data at the customer level. Get access to users who do not log in. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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BRAND<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Improve campaign performance and <\/span><\/span>solve once and for all the challenge <\/span><\/span>of cross-channel attribution.<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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AGENCIES<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Enhance the entire portfolio with solutions of <\/span><\/span>Identity before the campaign begins. <\/span><\/span>Optimize the campaign while it is running.<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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PUBLISHER<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Increase your AYR by gaining visibility <\/span><\/span>on the 80-90% of visitors who do not perform <\/span><\/span>login.<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A Data Clean Room provides a secure space for first-party data analysis, allowing dormant users to be reactivated and new users similar to those who have already converted to be identified, ensuring a data-driven and cookieless approach. <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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01<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CURATED DATA
<\/h4>

The data clean room<\/strong> allows first-party data to be managed in a confidential, secure and private space for each client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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02<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DATA COLLABORATION<\/h4>

<\/h4>

Allows you to import and manage data on different identifiers, such as email, CRM ID, phone numbers, and TNCiD.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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03<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DATA INSIGHT<\/h4>

<\/h4>

We guarantee optimal solutions to activate data, ensuring maximum scalability and meaningful results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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04<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DATA ACTIVATION<\/h4>

<\/h4>

You can activate campaigns, collaborate with other data partners or other data clean rooms, generate insights and analyze data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

TNCiD TNCiD | Know your users to deliver contextual and personalized experiences Main features: Identity resolution It uses signals that do not depend on cookies to generate a persistent identifier and recognize site visitors and in-app behavior. Identity graph TNCiD recognizes 50 million users in…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-2646","page","type-page","status-publish","hentry"],"yoast_head":"\nTNCiD & Data clean room | The Newco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thenewco.tech\/en\/tncid-data-clean-room\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TNCiD & Data clean room | The Newco\" \/>\n<meta property=\"og:description\" content=\"TNCiD TNCiD | Know your users to deliver contextual and personalized experiences Main features: Identity resolution It uses signals that do not depend on cookies to generate a persistent identifier and recognize site visitors and in-app behavior. 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