TNCiD & Data clean room
TNCiD
TNCiD | Know your users to deliver contextual and personalized experiences
Main features:
Identity resolution
It uses signals that do not depend on cookies to generate a persistent identifier and recognize site visitors and in-app behavior.
Identity graph
TNCiD recognizes 50 million users in Italy and more than 500 million worldwide, connected to more than 1 billion devices.
Identity activation
Integration with popular marketplace platforms enables advertisers to create scalable targeting segments without cookies for programmatic activation, on social channels and publisher properties
First party data
It increases the identification rate combining emails, numbers of telephone, DeviceID, third-party identifiers in a single graph enhanced by proprietary algorithms of machine learning
Cross site and cross device
Leverages deterministic data and proprietary probabilistic algorithms and to identify traffic between sites and devices
Encrypted & Pseudoanonymized
Data transfer methods are encrypted and minimized, also uses pseudoanonymized methods for recognition
Server side tracking
Extends the time you can recognize visitors, improving recognition of return visits and optimizing the experience on the site
Data Clean Room
A technology that serves many business and technology realities:
Secure your data:
your data is stored in a protected environment and you decide how to activate or share it in maximum control.
High Match rates:
through the combination of TNCiD and Data clean room, it is possible to have maximum security and scalability.
CDP
Bridge the gap between online and offline data at the customer level. Get access to users who do not log in.
BRAND
Improve campaign performance and solve once and for all the challenge of cross-channel attribution.
AGENCIES
Enhance the entire portfolio with solutions of Identity before the campaign begins. Optimize the campaign while it is running.
PUBLISHER
Increase your AYR by gaining visibility on the 80-90% of visitors who do not perform login.
A Data Clean Room provides a secure space for first-party data analysis, allowing dormant users to be reactivated and new users similar to those who have already converted to be identified, ensuring a data-driven and cookieless approach.
01
CURATED DATA
The data clean room allows first-party data to be managed in a confidential, secure and private space for each client
02
DATA COLLABORATION
Allows you to import and manage data on different identifiers, such as email, CRM ID, phone numbers, and TNCiD.
03
DATA INSIGHT
We guarantee optimal solutions to activate data, ensuring maximum scalability and meaningful results.
04
DATA ACTIVATION
You can activate campaigns, collaborate with other data partners or other data clean rooms, generate insights and analyze data.