The Newco

Data enhancement

Turn your data into an asset to be valued

data as incremental revenue streams:

thanks to The Newco’s data clean room, it is possible to make the data in the company an asset that brings incremental revenue without losing control of it and minimizing the information that is shared externally

Retail
media:
The Newco Engine easily enables by integrating with the company’s existing solutions the levers of Retail media, both on assets within its own properties and by using audiences outside to expand the potential pool of inventory
Data
collaboration
Targeted sharing with specific partner companies enables revenue share or joint marketing mechanisms