Advertising

Maximize ad campaign results with our live targeting solutions designed with privacy in mind. TNC Engine provides audiences based on user intent and allows you to customize ad exposure on each device.

Communicating with the right people is the differentiator between successful communication and wasting your investment.

Identifying your target audience is the first step in being able to be relevant and achieve results that bring impacts to your business:

1. Ability to segment audiences with behavioral, sociodemographic and purchase data.
2. Activation on all digital touchpoints, web, mobile, CTV, HBBTV, Retail media.
3. Measurability of results.

Real audiences, actionable anywhere, while respecting privacy

Our audiences are built through the integration of the best data providers in the market, to ensure you target segments that are always up-to-date, accurate and privacy-compliant.

INTERESTS AND
BEHAVIORS

Reach those who really care about your product. We analyze passions, behaviors, and advanced interactions, moving beyond traditional IAB taxonomies, in part thanks to GfK’s Synoptic 4.0 data.

PURCHASING BEHAVIORS
AND BRAND ENGAGEMENT

Targets based on actual purchases and interactions with brands. We use data from online retailers, vertical data providers, and YouGov’s Consumer Panel to build high-precision segments.

SEGMENTS
SOCIODEMOGRAPHIC

Combine audiences with reliable demographic data: age, gender, location. Each segment can be enriched and calibrated to the profile of your target audience.

Flexible activation, where you need it

Our audiences are designed to fit your media ecosystem. Whether you want to activate them directly on your target publishers or integrate them into major programmatic platforms, we guarantee maximum interoperability, respect for privacy, and measurable results on every touchpoint.

Each audience can be shared directly with your advertiser account on the leading Demand Side Platform (DSP) and Supply Side Platform (SSP), including:




In addition to the mentioned DSPs/SSPs with which we are directly integrated, we can make segments available for purchase from all other DSPs (sharing via Adform or Pubmatic).

With this configuration, you can use our audiences for any purchase , whether through deals or in open market, without platform or format limitations.Do you prefer to work with specific publishers?

All of our segments can be activated directly in their ad servers.

In addition, they work 100% cookieless, for greater coverage and respect for privacy.