The Newco

About us

marketing platform

We are the marketing platform that helps brands acquire and retain customers

Combining proprietary technology and the expertise of our team of specialists, we support brands, publishers , dealerships, retailers and agencies in turning their data into concrete results.

We work across all digital channels – Paid, SEO, SEM, CRO, Marketing Automation, Social, Retail and Content – starting with solid performance measurement to optimize each marketing lever effectively.

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The Newco

The Newco was founded in 2018 with the goal of developing an innovative solution to help marketers and publishers address an upcoming challenge: rethinking marketing without relying on traditional cookie-based tools, which have become increasingly ineffective.

Since then, The Newco has created a suite of products that enables publishers, dealerships and retailers to enhance their audiences and inventory, maximizing advertising returns. At the same time, it offers marketers advanced tools for deepening customer and prospect insights while optimizing return on investment through integration with CDP and personalization solutions.

Agencies, on the other hand, can leverage innovative data-driven measurement and planning tools to optimize advertising spending.

Finally, our team of specialists supports companies in training, upskilling, in-housing and projects aimed at optimizing all digital channels and assets.

We have been working alongside various brands for years

We work successfully with clients from all industries, supporting them by outlining with them long-term strategies and being at their side daily in the execution of activities in Digital Adv, Data & Tech, with the goal of improving their media and business performance.
TNC Engine is integrated with the best solutions in the AdTech and MarTech fields, and we are daily searching for the best solutions for us and our Customers.

Partners of

IAB italia | Iab tech lab | Netcomm

Fast Growing Company

Sole24Ore Growth Leader
FT1000 - Europe's Fastest Growing Companies

MADTECH & OMNICHANNEL​
BLACK BELT

Abbiamo più di 20 anni di esperienza in ambito AdTech, MarTech e Omnichannel che mettiamo al servizio dei nostri clientia

FAST GROWING
COMPANY

Nel 2024 ci siamo classificati 56° nella classifica​ Leader della Crescita del Sole24Ore, e 185° nella classifica FT1000 – Europe’s Fastest Growing Companies​

AGENCY & E2E
SOLUTION​

​Aiutiamo i clienti a governare al meglio i loro dati e massimizzare le digital performances attraverso strategia e tecnologie​

STRONG
KNOWLEDGE & EXPERTIZE

​Un team consolidato di oltre 50 persone, con comprovate e consolidate competenze, riconosciute dal Mercato (clienti, partner, …)​

COOKIELESs
LEADER

Siamo la soluzione leader Europea nel Cookieless, Persistent ID, gestione del Dato e Retail Media.​
Mappiamo milioni di utenti nel mondo

THINK GLOBALLY​
ACT LOCALLY​

Abbiamo una vision internazionale: per ogni cliente individuiamo un team di professionisti che elaborano in modo efficiente strategie internazionali che poi vengono declinate sui singoli mercati​

FAST
FORWARD​

Siamo rapidi nell’individuazione della strategia digital più adatta per i nostri clienti e nella sua messa a terra: siamo concreti e puntiamo allo soddisfazione dei nostri clienti​

+100 PROGETTI
DELIVERATI​

Abbiamo deliverato più di 100 progetti complessi di digital marketing, in ambito B2C, B2B e B2B2C, in ambito nazionale e internazionale​