Precision
ARE VISITORS TO YOUR PROPERTIES
ON TARGET WITH RESPECT TO PERSONAS?
Audiences
Verify that users visiting online properties are aligned against target personas identified by marketing
HOW DO CHANNELS
MEDIA INTERVENE AND CONTRIBUTE TO ONLINE CONVERSIONS?
Boost
Know the contribution of channels to recorded conversions and the user’s path to conversion in order to optimize the media plan
HOW DO ON- OFFLINE MEDIA AND MARKET CONTEXT IMPACT SALES?
Scenario
Understand theoverall and synergistic impact of media on overall conversions with respect to the context endogenous and exogenous to the brand and market
WHAT EFFECT DO
TV CAMPAIGNS HAVE ON ONLINE TRAFFIC AND SALES?
GRPeak
Measuring the impact of offline TV media allocations on overall digital performance