The Newco

Advertising

Maximize ad campaign results with our live targeting solutions designed with privacy in mind. TNC Engine provides audiences based on user intent and allows you to customize ad exposure on each device.

TNC Reach enables the creation and activation of proprietary audiences based on first-party data and and third-party data provided by The Newco

  1. Audiences built using AI, logical rules, or first-party data
  2. Direct activation across all digital touchpoints —web, mobile, CTV, HBBTV, and retail —without relying on third-party platforms
  3. Full measurability and control

A success case

Activation of a CTV campaign with a precise target: users who visited the eCommerce in the last 3 months with a good prospectprofile (high purchase intent)

-40%

COST PER ACQUISITION
vs previous campaign

+150%

CONVERSION RATE
vs control group

Real audiences, actionable anywhere, while respecting privacy

Our audiences are built through the integration of the best data providers in the market, to ensure you target segments that are always up-to-date, accurate and privacy-compliant.

INTERESTS AND
BEHAVIORS

Reach those who really care about your product. We analyze passions, behaviors, and advanced interactions, moving beyond traditional IAB taxonomies, in part thanks to GfK’s Synoptic 4.0 data.

PURCHASING BEHAVIORS AND BRAND ENGAGEMENT

Targets based on actual purchases and interactions with brands. We use data from online retailers, vertical data providers, and YouGov’s Consumer Panel to build high-precision segments.

SEGMENTS
SOCIODEMOGRAPHIC

Combine audiences with reliable demographic data: age, gender, location. Each segment can be enriched and calibrated to the profile of your target audience.

Flexible activation, where you need it

Our audiences are designed to fit your media ecosystem. Whether you want to activate them directly on your target publishers or integrate them into major programmatic platforms, we guarantee maximum interoperability, respect for privacy, and measurable results on every touchpoint.

Each audience can be shared directly with your advertiser account on the leading Demand Side Platform (DSP) and Supply Side Platform (SSP), including:

With this configuration, you can use our audiences for any purchase , whether through deals or in open market, without platform or format limitations.
Do you prefer to work with specific publishers? All of our segments can be activated directly in their ad servers. In addition, they work 100% cookieless, for greater coverage and respect for privacy.